Press Release Writing

PR Writing™, our press release writing service, will skyrocket your media visibility, exposure and traffic. Our press releases are professionally crafted by native English writers.

Why Choose PR Writing™ for Press Release Writing?

At PR Writing™, we know exactly what journalists and your audience need. We have a diverse team of professional US journalists who are dedicated to creating spectacular pieces of content that will ensure your press release gets out there and does what it needs to do effectively – that is, give you a profitable return on investment (ROI). We know it is important to you – it is very important to us. 

We also know that your brand story is key to your business thriving in an ever increasing competitive marketplace – we write with your brand voice in mind. We don’t commonize our clients’ press releases, we understand that each business is unique and you want that uniqueness to be felt in all your content including your press releases. We ensure that the press releases we write for you maintain the uniqueness you want to project to your target audience. 

Have we mentioned that we are small business friendly? We know the market may not be so fair on small businesses, so we try our best to do our part in leveling the playing field. Your business deserves a great chance as much as the big businesses, so take a shot at a better opportunity with us. We offer very cost-friendly writing rates and you get to see your press release delivered to you fast. Here are more reasons why you should choose PR Writing™ for your press release writing service:

✅ We boost your sales potential.

✅ You get access to a wide audience in the shortest possible time.

✅ Your trust and credibility in your industry is greatly boosted, making you more and more of an authority in your industry.

✅ Traffic to your website is proliferated.

✅ Your SEO is greatly helped.

✅ You get to attract investors to your business through a very inexpensive method.

✅ You get to maximize your marketing goals.

How to Choose a Press Release Writing Service

Your event has been well planned or your business wants to launch a new service and you want the world to know about it. It is time to decide on which press release writing service is the most suitable for you. Your best bet is to choose a press release service that fits into your business goals, brand needs and budget.

There are certain things you want to have at the back of your mind when deciding on the press release writing service you want to work with. 

The first thing you want make sure of is that the company knows how to actually write press releases. Don’t get things mixed up – a company may be fantastic at writing sales copies or blog posts but poor at writing press releases. These pieces of marketing content have their roles in your total business campaign, but a press release is unique. You should note that a press release has to first go through a journalist before it is spread far and wide, so it should be written to attract media outlets first before the final audience. 

The next thing you want to be certain of is if the press release writing service you want to hire is SEO savvy. Truth is, you have to be careful of any content that is linked to your site if you want to fully optimize your website for search engines and ultimately increase traffic and conversions. Google has made it evident that content uniqueness, link building and some other factors are responsible for ranking highly on its search results pages. 

You need to ensure the writing service will not give you plagiarized content. Their link building strategies should also be white hat and efficient. Since press releases can be linked to different articles and sites, the press release writing service you want to hire should know how to effectively place anchor texts and keywords you want to rank for in your press releases. 

There are so many other things you should want to look out for but fortunately, PR Writing™ can help save you that stress so you can focus your energy on other aspects of your business. When it comes to delivering top quality press releases without any issues whatsoever, you can be sure we have your back at all times.

PR Writing™ Press Release Structure and Format

As stated above, press releases are different from marketing copies or social media posts. Your aim is to convince the journalists you’re sending them to that what you have written is newsworthy. The more your press release complies with formats that journalists are familiar with, the higher the chances of your getting published. Here’s a typical format for a press release:

  • An attention grabbing headline: Your title must be eye-catching and spur the curiosity of journalists, yet it should clearly indicate what the release is about. Make sure it is not misleading – you don’t want to portray your brand in that kind of light before journalists. Remember you’re trying to build a relationship with them. 
  • A powerful lead: Here you should explain the major content of your press release in a single sentence. 
  • The body: The body’s first paragraph should start with why the journalists and audiences should take your press release as important. The content should be straight forward yet enticing. You can add interesting but relevant quotes that back up your topic. You also want it to be easy on the eyes – so your paragraphing, spacing and listing should be done properly. You can as well embed relevant images, infographics or other media as needed.
  • A straight-to-the-point conclusion: The last paragraph should be concise and tidy up all the facts in your press release. You can also highlight the major achievements of your company here.
  • Contact information: Your press release should contain the name and contact details of someone in your team the journalist can correspond with to get more information.

At PR Writing™, we have been professionally writing press releases over the years and have built strong working relationships with journalists across various fields so we know what exactly will get published.