Political Announcement Press Release Samples

Your political organization has news that you want to share with the world, and time is of the essence. Perhaps a new trend is evident in the polls, or maybe you are planning a truly amazing fundraiser. In the digital age, there are a multitude of tools at your disposal: Twitter, Facebook, even just a blog or website. Have you thought of informing the media through a political announcement press release?

If you’re not sure where to start, here are a few political press release samples to give you some ideas.

A political announcement press release is the best way to get the media to report on your announcement. A well-crafted political announcement press release will garner exactly the kind of media attention that you want.

1. A Catchy HeadlineYour headline must convey the main message in as few words as possible. It must capture the newsworthy angle of your story so that your audience wants to keep reading.Here are some examples of headlines that get the job done:”Breaking News – Nevada Candidate sues Feds over Gun Control Act“”Social Security Reform Hot Topic for Presidential Candidates“Both of these headlines state the message in very few words, and have a “hook” that makes us want to learn more.
2. Straight-to-the-Point First ParagraphUnlike other forms of narrative, in which you set the scene first and gradually lead up to a climax, a press release needs to give all the key components of the story right at the beginning. Let your audience know immediately what your story is and why it matters.Here is a political press release sample that exemplifies an effective opening paragraph:“BERNIEBASH is a fundraiser concert at the Teragram Ballroom in downtown LA featuring Mayer Hawthorne, Reggie Watts, Holychild, Theophilus London, and Fortpolio. Curated by grammy-nominated producer Greg Wells, who is one-half of the production company Good and Wells, the event will be back-to-back sets of world class artists, some making rare appearances, such as Theophilus London.”Notice that this paragraph gives all the key details: what BernieBash is, where it takes place, and who the key players are
3. Develop your StoryBuild on these opening details In the rest of your political announcement press release with facts, numbers, and quotes. Remember that any statement you make in the political arena needs to be backed up to have maximum effect.Here’s a political press release sample that uses data effectively to get its message across:“New reports are asserting that by 2033, the Social Security program will only be able to pay out 77% of benefits to recipients. This means that if an individual works hard for 40 years and is entitled to an $1,800 a month pay-out, they’ll only be getting $1,386 per month in the year 2033.”The author could have simply stated that the Social Security program is declining. But the point comes across a lot more powerfully with this kind of concrete data.
4. Provide Links and Contacts.Remember that a political announcement press release should be short and concise. Always provide links and accurate contact information so your readers can learn more, as in the political press release sample here.“To learn more about Jerria Martin and her historic campaign for Mayor of Selma, visit http://jmartinformayor.com. Additionally, consider supporting the Martin for Mayor movement to shake a city in order to move a nation by donating $5, $10, or $20. The campaign’s initial goal is to raise $30,000, but needs much more to ensure victory. History may be funded on her website or at https://www.gofundme.com/zb2mq538.”

A political announcement press release is the best way to get the media to report on your announcement. A well-crafted political announcement press release will garner exactly the kind of media attention that you want.