Part 1 – Breaking Down Search Engine Optimization
Search engine optimization, or SEO, is a black box for many people, but it doesn’t have to be that way. SEO can be broken down into two components:
1. On Site SEO This includes the technical information on your website such as title tags, heading tags, content, robots.txt and sitemap.xml; but more importantly, content.
2. Off Site SEO These are backlinks, which are links from other websites back to yours.
“Content is king” is the game of on site SEO.
For off site SEO, social media profiles and directories such as Yelp and YP can yield a few backlinks. However to dominate in SEO, you would need a lot more and higher quality backlinks. That’s where PR Distribution™ and our global press release distribution network come in.
PR Distribution™ offers backlinks from some of the world’s most trusted, high authority media outlets, such as MarketWatch, AT&T’s Currently, EIN Presswire via GlobeNewswire, CenturyLink, Benzinga, Yahoo News, Yahoo Finance; and many stations and affiliates of NBC, CBS, CW, Fox and ABC; and much more!
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