The moment when you release that new app you’ve been working in the culmination of a lot of hard work. You’ve developed it, tested it, and finally, it’s ready.
But how will the public know about your great new app? How can you get their attention? After all, they do not mind readers and they won’t know how great your app is unless someone tells them. Some developers hire a PR expert to do this for them, but if you’re a small company, you may not have much of a PR budget for that. An app press release is a perfect solution.
You don’t need to hire someone to write your press release, but you do need to understand how to correctly craft and formal it to get the attention of your audience. Strangely, even though your press release is intended for potential users of your app, they’re not really your audience. Your target audience is comprised of news reporters and journalists who may be sufficiently interested in your app to read about it and report it.
For this reason, you need to write it in such a way that it will get their attention. Journalists are bombarded with hundreds of press releases in their inboxes every day, many of which are sloppily written or nothing more than shameless sales pitches.
The trick is, even though you want readers to purchase your product, a good app press release is not an obvious sales pitch. It should be written in an objective and journalistic tone in the third person. We know that your app is the greatest, most amazing new technology out there, but avoid using those terms in your app press release. Instead use descriptive facts, data, and quotes from users to show how great it is, instead of just telling.
Remember that a good, punchy headline may be the determining factor as to whether reporters read your press release or not. So keep it short and make sure that it accurately reflects the main message in your press release.
Once you’ve written your app press release, you may be wondering how you can get it distributed to the people who need to see it. With just a small $69, Press Release Jet can make sure that your app press release is distributed to over 250 media sites, including Google News, Bing News, and relevant industry journals.
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