On Friday 5 June, 2020 at 12:00 PM Eastern Time (US and Canada), OSG, a well-established behavioral and cognitive analytics technology company headquartered in Newtown, Pennsylvania, will present the results of their most recent research with 400 US consumers to understand what is driving compliance with the behaviors required in a COVID-19 world.
Layton Quinton, Director of Product Marketing at OSG commented “We wanted to use our technology and research expertise to undertake some research that would be of benefit to everyone in our global fight against the virus. The results we generated here could be used for everything from forming public policy to encouraging COVID-19 compliant behavior in any situation.”
The webinar will cover:
- What fundamentally drives decisions to comply with desired COVID-19 related behaviors based on different demographics?
- How these results can be used to develop impactful interventions (“nudges”) to help people become more compliant with COVID-19, personally and on an enterprise or national scale.
- How this research can be developed further to benefit your organization or sector.
- How this approach can be used effectively to improve patient outcomes in other areas.
If you would like to hear more, the webinar is free to join but participants must register on
https://osganalytics.zoom.us/webinar/register/6015888587818/WN_ZyLaDuT7QqOdyYO2yfdNqw
Presenting the webinar will be David Levine, VP of Client Solutions and Vaibhav Sharma, Director of Client Services, both from OSG. David was well positioned to lead the development of this research since his daily work focuses on helping medical technology companies with innovation, pricing, and go-to-market strategy.
Vaibhav is currently leading on an OSG global syndicated research project to better understand how COVID-19 will impact the drivers of consumer behavior in different global markets within the specific categories of packaged food and beverage, beauty care, personal care and home care. Those interested in this additional syndicated research can find further details on https://www.osganalytics.com/covid-19-drivers-of-consumer-behavioural-change/?P
About OSG
OSG is a behavioral and cognitive analytics technology company founded in 2007 and headquartered in Newtown, PA, USA with offices in Atlanta, GA, USA; India, UK, Dubai, Ukraine and Chile.
OSG’s unique IP and technology platforms have been used in over 1,400 engagements with some of the world’s largest organizations. With its superior behavioral and cognitive analytics expertise, OSG helps businesses understand the “how” and “why” behind customer decisions, thereby enabling them to drive business growth through customer-centricity.
NOTES TO EDITORS
Contact:
Layton Quinton – OSG Director of Product Marketing
layton.quinton@osganalytics.com
or
Rhonda Weiche - Content Marketing Manager
(O) +1 (215) 867-1880 ext. 812 [OSG Head Office Newtown, Pennsylvania]
rhonda.weiche@osganalytics.com
