Cardi B, H.E.R., Young Thug, Show Support to Black Owned Luxury Brand
Taken place at the 61st Annual Grammy Celebration
<>Elevated Lifestyle brand PRSVR (Persevere) recently added a plethora of new clients to their roster during the 61st annual Grammy Awards. While receiving access from the Academy to set up backstage at the Staples Center, celebrities from Cardi B and Young Thug, to former First Lady Michelle Obama were given an up close and personal view of this Urban Luxury brand in support of their move to Los Angeles.
Musical legends from Smokey Robinson, Dionne Warwick, and George Clinton, to current heavyweights Cardi B, Young Thug, and Post Malone were all on site to show support, and receive special access to the new Awards Season Collection the brand had released specifically for the Grammy Celebration. Cardi B picked up the award for Best Rap Album at the awards show, yet during rehearsals, she had chosen to support PRSVR by picking up a pair of Fox Fur Sleeves, PRESII Hat and matching Denim shirts for her, and her daughter. Young Thug, and Post Malone also requested the new PRESII Hat from the brand in between rehearsals, and exchanged stylist information for future collaboration.
The brand, which has long received support from top level celebrities like P Diddy, Zendaya, Comedian Lil Rel, and many more, PRSVR added some notable clients to their growing roster during the Grammys. The most intriguing of those who visited, would be that of Michelle Obama. While the former First Lady was a very hush addition to the show, this black owned Luxury brand was able to secure placing their new PRESII Hat on Mrs. Obama! While most of the celebrities had a very strict “NO PHOTOS” policy during their rehearsal process, some were extremely excited to make the sentiment known that they were on hand to support the Luxury brand, and their move to Los Angeles.
“This has been an exciting moment. To be able to announce at the Grammys that we have moved the brand to LA is the way we want to remember this experience. We are here to represent the world of Luxury the way we see it, and the support we received here is a strong indication that we made the right decision” says designer and founder Brandon Williamson.
Additional attendees J Balvin, Camila Cabello, Lady Gaga, Jimmy Jam, Yolanda Adams, Deborah Cox, Eric Bellinger, H.E.R., Post Malone, Tichina Arnold, Fantasia, and more were all on hand and a part of the supportive cast that was in place for PRSVR. Please find hi-res images below.
“PRSVR is an Elevated Lifestyle Brand based in Los Angeles, CA. The brand has been the center focus for campaigns for Mcdonalds, a three year participant in New York Fashion Week, a prominent brand during the first season of Empire, and honored as the top Mens boutique in Chicago, Illinois. PRSVR has held retail location in Downtown Chicago, Buckhead (Atlanta), Washington D.C., and currently Los Angeles (Downtown). Owned by husband and wife design team Brandon and Margaret Williamson, the brand has grown from an idea in a college dorm, into a black owned luxury brand that provides valuable experience for up and coming designers, stylists, and other professions that may fall under the brands provided opportunities.
Find out more about the Elevated Lifestyle via the www.perseverelifestyle.com.
