Agency Combines Automation With Targeted Facebook Advertisements to Drive Loan Settlement Growth
Swell Marketing, a top residential mortgage lead generation firm for brokers, is upending traditional lead generation practices by taking a nuanced toward marketing: leveraging niche Facebook ads and driving responsiveness through automation.
The results have been dramatic. Over 20,000 viable mortgage leads have been generated for Swell’s clients over the previous 2 years. This recent year saw $300 million in new loan settlements, creating a surge in client loan revenues.
Independent brokerages face unique challenges when it comes to lead generation. Traditional referral system, while still delivering high conversion rates, often finds brokers with dwindling market share in an era defined by digital outreach. This is where Swell Marketing steps in.
Few brokerages can compete with big banks when it comes to broad strokes marketing; they don’t have the capital at their disposal. Because of this, the Swell system advocates a niche approach using the familiar Facebook ad platform. By combining targeted ads with best-in-class digital marketing automation and outreach tools, you have a system that’s guaranteed to drive loan growth.
Founder Marius du Preez recently commented:
I’m able to generate results because I have a holistic yet borrower-centric approach. I come from a tech background, so we have top notch digital tools at our disposal. The real differentiator is using those tools target the right customers, craft the right messages, and trigger timely responses.
Swell Marketing is a full-service marketing agency that takes an integrated digital approach to lead generation for residential mortgage brokers. Founded by Marius du Preez, Swell Marketing proudly represents over 90 clients. For more information, please visit Swell Marketing at www.swellmarketing.com.au
