11/12/2020 12:09 - UNITED STATES

Not happy with the results of your current teeth whitening method? Want to safely and effectively achieve maximum teeth whiteness at home? The Dentists behind White Birch®, the world’s first White Charcoal Whitening toothpaste, are introducing a new Whitening serum to be used with its unique whitening toothpaste. This powerful whitening serum contains professional-strength hydrogen peroxide along with our signature ingredient Activated White Charcoal, combined with a desensitizer and natural flavors.

When combined with our clinically tested White Birch® Whitening Toothpaste, expect a 4 to 6 shade brightening result in two weeks when used twice a day, brushing for two minutes at a time. This serum is conveniently layered on top of your toothpaste with one pump and acts as a powerful whitening booster.

“Our patented activated white charcoal, infused with powerful whitening ingredients, delivers results originally thought only could be achieved in a dental office.” —Andrew Frangella, DDS


  • Uses the World’s 1st White Charcoal to absorb & remove tough stains
  • 85% faster than strips and trays
  • Very powerful whitener with professional strength Hydrogen Peroxide
  • 4-minute daily application is combined with morning/nightly brushing routine
  • No strips, no trays
  • No sensitivity
  • Less complicated and less time-consuming than other at-home whitening products
  • 4 to 6 shades brighter smile in 14 days without paying hundreds of dollars
  • Can be used safely with crowns and veneers
  • Convenient easy application without messy syringes, custom trays or strips

The convenient White Birch® Whitening Serum is a solution for at-home teeth whitening to replace inconvenient and expensive in-office Dental whitening procedures. These can take hours with your mouth open in the chair, and can lead to moderate to severe sensitivity. Gums can get very irritated from powerful gels, cost hundreds of dollars, and include the use of at-home trays that very few patients actually ever use.

Directions: For best whitening results, use with White Birch® Whitening Toothpaste. Wet toothbrush and apply toothpaste. Place a thin strip of the serum over your toothpaste and brush teeth for two minutes twice per day

Do not use more than twice per day. The use of White Birch® White Charcoal Teeth Whitening Serum is not a substitute for regular dental care. Visit your dentist regularly. Whitening Serum will only whiten natural teeth. The serum will not whiten caps, crowns, veneers, fillings or dentures, but it will remove stains, and is safe to use on these types of restorations.

Serum that comes into contact with the skin can cause temporary skin irritation and/or whitening; rinse hands after any contact. These effects are generally mild and last temporarily. Discontinue use for 2 to 3 days if this occurs. Do not use on loose teeth or braces. 

Ingredients: Water, Glycerin, Hydrogen Peroxide, Carbomer, Ascorbic Acid (Vitamin C), Activated Charcoal, Trolamine, Sodium Bicarbonate, Stevia, Organic Flavor, EDTA.

ABOUT US: White Birch is a family-owned company of dentists with more than 50 years of clinical experience. As healthcare providers we develop products that will make the choice easier for you and deliver the right ingredients for a healthier lifestyle. We appreciate the importance of safe and effective health and personal care products. We only recommend products we feel could be used daily by ourselves and our family. Delivering healthy products is the standard we live by. Every ingredient we use goes through our stewardship model to create safe, responsible and beneficial results that our consumers can feel confident about. www.getwhitebirch.com @getwhitebirch #getwhitebirch #whitebirchfam


Clinical testing shows White Birch® Charcoal Toothpaste whitens almost 300% better than the market leading “whitening” toothpaste, with 2x whiter shade results after just 14 days of use, and 4x whitening after 28 days of daily use. 

Using its advanced patent-pending technology that converts abrasive and messy black charcoal into a gentle, white-charcoal dental cleaning cream, White Birch Charcoal Whitening Toothpaste delivers more whitening power than traditional whitening toothpastes.*

White Birch® Charcoal Whitening Toothpaste, with a low RDA value of 45, is the world’s first SLS-free, fluoride-free, activated “WHITE” charcoal whitening toothpaste safe and effective for everyday use. The Non GMO, Gluten-Free formulation was developed by dentists with 50 years of clinical experience, giving this advanced dental toothpaste incredible whitening properties to remove surface stains while also protecting teeth and freshening breath with a delicious natural fresh mint flavor. 

*CLINICAL STUDY: White Birch® Charcoal Whitening Toothpaste has been through extensive clinical testing and the results show that it has low abrasiveness and superior efficacy. Surveyed users also appreciate its natural formulation, easy flip-top tube dispenser, and the squeaky-clean user experience that black charcoal toothpastes cannot ever deliver. Recommended to use twice daily. Respondents saw shades 2x whiter shades after 14 days, and 4x brighter shades after 28 days.

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Rita Lombardo
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