Global Fashion House, announces the launch of the Saudi Fashion Week under the patronage of the General Culture Authority, from 21 to 25 October 2018 at Al Faisaliah Hotel and Al Faisaliah Tower in Riyadh.
The patronage of the General Culture Authority comes within the framework of its efforts to support the arts and its fields, to develop the creative thought movement and design, and to provide the necessary support this creative sector and to highlight the Kingdom's progress in various fields of culture and arts.
The Saudi Fashion Week, the first official fashion event in the KSA, attracts local and international designers, offering fashion and design enthusiasts the latest fashion trends through the Spring and Summer 2018-2019 collections. In addition to the runway shows taking place at Al Faisaliah Tower, A series of trunk shows organized during the Saudi Fashion Week, will be held at The Globe in Al Faisaliah Tower. The new concept aims at presenting the collections to VVIP guests and prominent buyers in a more private environment.
H.H. Princess Noura Bint Faisal Al Saud, Founder of Global Fashion House and President of the Saudi Fashion Community, said: “The support of the General Culture Authority comes in line with the 2030 vision in positioning the Kingdom of Saudi Arabia on the international map of culture and design. This valuable support is instrumental in our quest to develop the creative sector in the Kingdom of Saudi Arabia, not only on the creative and cultural level, but also by giving access to foreign brands and fashion talent to invest in the country, providing them with the right tools and platform.”
In its quest to create and support a Saudi design and fashion ecosystem, the Saudi Fashion Week is launching Princess Noura Bint Faisal Al Saud’s “Saudi Top Emerging Designers” program, an initiative that aims to support new and upcoming Saudi design talent by giving them the opportunity to present their collections across the Saudi Fashion Week platform.
Commenting on this initiative, H.H. Princess Noura Bint Faisal Al Saud said: “This is only the first step of many initiatives and plans that we will be implementing to promote Saudi creative talent in fashion and design.The magic of fashion week is in the fusion of great creative moments – runway shows, inspired creations and the discovery of talented up-and-coming designers. Fashion is the ultimate manifestation of culture in one of its most creative form.It has the power to connect people and bring these moments to life”.
The Saudi Fashion Week will be joining forces with ITP Group to host the Grazia Middle East Style Awards KSA in its first edition. The prestigious awards event sees fashion's most fabulous come together to acknowledge and celebrate those who have made unparalleled contributions to the industry at large over the past year.