The Digital Platform Will Focus on Consumers and Brand Sustainability Efforts as Industry Shifts Call for Change featuring Fashion Video Presentations, Exclusive Designer Interviews, and an Immersive Trade Experience for Brands and Retailers.
PARAISO approved images and logos
Miami Beach, Florida (Monday, June 1, 2020) - The COVID-19 pandemic hit the fashion industry from every angle, severely impacting companies, lives and the market. While there is still no immediate end in sight, there is an opportunity to help the industry by supporting the brands, and envisioning new ways to communicate.
Paraiso Miami Beach will cancel its July event in Miami Beach, and take a new form, as a digital platform in light of the current environment.?e-PARAISO will run from August 20th to 22nd. The digital?platform www.ParaisoMiamiBeach.comwill be for both trade and consumer audiences; embracing the creativity and allowing designers greater flexibility in presenting their upcoming collections.
“While we and the fashion industry at-large continue to adapt to the new-normal, we’ve had time to reflect, collaborate and innovate”, said Natalija Dedic Stojanovic, Creative director of PARAISO Miami Beach. “Our digital platform will offer a new creative output which will bring the swimwear and resort wear community together, and put the storytelling at its heart. These new digital channels will be open to a global public and trade audience, and will work as a meet-up point, offering interviews, campaign videos and digital showrooms, allowing designers to generate sales through orders for next season’s collections.”
Alongside industry leading brand partners, Beach Bunny, Acacia, Vitamin A Swim, Luli Fama, Agua Bendita, Maaji, and Verde Limón, Paraiso engaged with a highly sophisticated, and creative technology partner theCxn for its new digital trade show, who will be supporting in unique ways, helping brands sell their collections in a more creative and visually immersive way. Paraiso digital showrooms in collaboration with theCxn will help brands reach new trade audiences, and tell their story despite the absence of physical events.
The trade show experience is a complete digital solution for brands and designer showrooms to amplify their wholesale business with a curated, on-brand human experience that is both efficient and emotional.
Retailers will be able to schedule virtual appointments, shop from curated collection videos, and truly connect and engage with brands from anywhere. Until now, digital trade shows were very simple in their approach, and not capable to create a fully branded environment that speaks to the brand's DNA. Through designer introduction videos, shoppable runway presentations, virtual rack with cross-merchandising capabilities, and augmented reality to see merchandise in each retail partner’s environment, we’ll provide a unique experience each time, that will excite buyers and allow brands to stand out.
Not only that digital swim week will be open to everyone this year, but will also have surprises such as social media giveaway contests with industry’s favorite swimwear brands, and consumer facing PARAISO Summer e-Shop curated to present the ultimate summer shop, whether you are looking for a fashionable pair of sandals, trendy bikini, or statement sunglasses. With the full support of the City of Miami Beach, a limited number of in person fashion presentations will be produced and live streamed following the strict CDC guidelines on social distancing and other methods preventing the spread of COVID-19. Sanitizing and disinfecting company Utter Clean will be contracted to keep the locations safe at all times, using electrostatic sprayers with hospital-grade disinfectants. All swimwear enthusiasts will be able to RSVP to these events, and attend based on capacity.
Slowing down will give designers a chance to be very strategic about their products and to reconnect with their brand ethos. We understand the certain challenges will follow with the change; so, we will be here to help by providing information in any way that we can, and adapt our platform to best support the swimwear and beach wear industry and new market conditions.
PARAISO approved images and logos
With the fashion industry moving in an unconventional direction, new digital tools will reform the way brands present themselves to media, buyers, and consumers. From August 20 — 22, Funkshion will present e-PARAISO, the 360-online marketing platform focused on digital strategies to promote upcoming collections for the Resort and Swimwear industry to trade and consumer audiences.
In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand-new breed of experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands. A multi-day fashion platform centralized in Collins Park and stretching to all surrounding areas of South Beach champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media.
With over 40 events in four days, PARAISO 2019 brought a uniquely elevated and unified event showcase to the globally recognized Miami scene. Runway shows with top designers and style-setting supermodels and celebrities, educational panels with respected business leaders, cutting-edge fitness and wellness programming, and surprise music performances with headlining talent and pop-up conceptual retail experiences quickly went viral, with event imagery capturing the world’s attention.
There has never been a better time to embrace change and evolve. theCxn is an innovative technology built for the new age. The visually strong and creative platform features stunning presentation that can be implemented into sales strategies of the future. The viewer is immersed in an online experience on par with a runway or a showroom visit, ensuring that brand integrity of each house is kept and presentations are aligned with luxury fashion.
theCxn is ready for tomorrow, NOW.
Paraiso Miami Beach Press Contact
Lara Lopez Picasso | E: [email protected]