Paper House teamed up with 10 unique artists and makers to create over 50 new products that promote the idea that, “it is our differences that make us beautiful”
Saugerties, NY, June 12 2020 Paper House, the brand where “imagination takes shape”, believes every person should be accurately represented in the products they see around them. Today, Paper House is proud and excited to launch “This is Us” – over 50 new products designed by artists to mirror and represent each of their unique stories, struggles and creativity. With “This Is Us” assortments, Paper House hopes to cultivate a more representative selection for crafters, makers, planners of all ages, races, cultures and ethnicities.
“About a year ago, we had an opportunity to learn from members of our community that they experience a lack of representation (not only in the craft world, but in our world as a whole) and we wanted to do something about it. We think enacting positive change starts at home. Then, at our house, we started thinking about all the things that make us unique - from the shades of our skin, to the styles of our families, to the ways we interact with the world & each other - and last year, we began building the line "This Is Us" stated Shaena Twitty, lead designer at Paper House.
“It's a magical product line that celebrates and embraces diversity, because we truly believe that it's our differences that make us beautiful,” says Sarah Ardila, President of Paper House, “We learn more every day and we're dedicated to recognizing, honoring and showcasing those qualities that make us all unique.”
Paper House has collaborated with lots of different artists to approach the themes from a place of authenticity - the initial launch features 10 artists, and they plan to continue expanding collaborations to genuinely and carefully extend representation.
“This is Us” site launched today where you can read each artist’s story, see and purchase product at https://thisisus.org. In addition, the full assortment can be found at Michaels Stores across the USA.
About Paper House Productions
Paper House Productions, based in Saugerties, NY is a leader in crafting, stationery and creative products. Known for the iconic die cut cards first introduced in 1983, Paper House brand has grown into a portfolio of innovative and beautiful stickers, cards, planners, notebook, etc. For more information visit www.paperhouseproductions.com or join the community at https://www.facebook.com/PaperHouseInc/