CARLSBAD, Calif. and BASKING RIDGE, N.J., July 28, 2020 -- Two proven leaders in the brand, communications and reputation management space, David Migdal and Perri Richman, are forming a strategic alliance with their companies to help small-to-mid-sized companies increase sales, establish footholds in the B2B space, and elevate their corporate reputations and identities.
Migdal, co-founder of Here and Now Public Relations and Richman, founder of The Brand Promise, and bring a combined 40+ years of experience working in the corporate and consulting space, where they held leadership roles across brand, marketing, public relations and reputation management, corporate social responsibility, and employee engagement.
They are now leveraging their individual expertise and experience to combine forces and provide impactful consultation to small and mid-sized companies.
“Our companies each have its areas of expertise, but when Perri and I talked about what we could provide by forming this alliance, it became a compelling proposition,” said Migdal. “We look forward to providing new and existing clients with a dynamic suite of services starting with firm and leadership branding all the way through to content and public relations execution, leading to meaningful results.”
Migdal’s career spans 20+ years in corporate and consultancy roles, helping companies in the tech and CPG industries by developing and executing innovative public relations, content creation, and corporate communications programs to drive results.
He’s supported companies of all sizes; from multinationals (such as Sony, Samsung, Intel and Duracell) in the U.S., Asia and Europe to garage-based startups. He is the past chairman of the Consumer Technology Association’s communications committee.
Richman is a brand and reputation advisor who partners with individuals and organizations undergoing change and transformation. She applies her science-based approach to helping firms build their brands and deliver upon them through the behavior (time, style, experience, rituals, communications, image and more) of their people. Her approach is predicated on the idea that nearly 50 percent of a firm’s reputation is attributed to its people -- and that their choices, performance and perception must align.
During her 20+ year corporate career, she held progressive corporate communications, brand and marketing, CSR and ESG roles at multinational industrial and technology companies. She also worked at the communications consultancy, Burson-Marsteller, supporting Fortune 500 companies in professional services, automotive, financial services, and consumer packaged goods.
For more information, please contact David Migdal at [email protected] or Perri Richman at [email protected].
