How to make veins and arteries...um...interesting. Approachable. Easy to understand. That’s the question.
A boutique medical marketing agency nestled in Colleyville, Texas has taken on this question in an innovative, story-centric manner. With deep roots in ophthalmology marketing as well as many other medical specialties, Miller Public Relations has spent significant time in the last few years deep diving into a category where they’ve seen some resurgence - vascular surgery. Specifically, limb salvage for advanced Peripheral Artery Disease (PAD) and related conditions like diabetes.
On behalf of their vascular surgery clients Lam Vascular & Associates in Dallas and Peripheral Vascular Associates in San Antonio, MPR has pushed out creative campaigns showcasing the lives outside of veins and arteries, spotlighting the faces and lives behind the conditions. The limbs saved. The lives changed.
They’ve turned vascular medical marketing on its head and the results have been amazing! In the four years MPR has represented Lam Vascular, the practice has seen steady growth, gone from one surgeon to three (with a fourth coming soon!), seen their patient base grow by leaps and bounds and opened a world-class Limb Salvage Center and Angiosuite. Patients come from all over the country (and even other countries) to get a second opinion from the vascular experts known for saving limbs.
“If what you write can educate, while also making people pay attention, make them remember, make them feel something and help them connect in some way, you have created the formula that sets the stage for action,” said Tammy Adams, MPR’s director of editorial services. “At MPR, we live to tell stories. From patient stories and clients’ stories to our own stories, content marketing needs the art of storytelling if it is to be effective.”
Miller Public Relations (MPR) is an award-winning, nationally recognized traditional and digital Marketing-PR-Advertising agency primarily serving the medical and wellness communities.