American indie beauty brand Innersense Organic Beauty kicked off its official United Kingdom (UK) debut with an appearance at Indie Beauty Expo-London October 24, 2018. The event coincided with the launch of a European Union (EU)-friendly website, new stockist announcements and the promise of further expansion to tap into UK consumers’ desire for luxury, green beauty brands.
A new information-only website, https://innersenseorganicbeauty.co.uk , launched October 21, 2018, allowing EU visitors to discover the brand, explore products and locate Innersense Organic Beauty stockists, salons and stylists carrying the indie beauty brand known for its “cleaner than clean” toxin-free organic haircare. The site is also a vehicle to support the brand’s rapidly growing roster of European wholesale partners.
In addition, Innersense Organic Beauty announced the line is now carried in-store at the world famous Harrod’s Pharmacy in London, and a limited selection of the line is being featured in lifestyle brand Goop’s 10th anniversary pop-up in Notting Hill through January of 2019.
“We’re humbled by the global demand for our clean, pure and beautiful haircare. EU standards are strict, much more so than here in the United States. We’re excited to be here with that stamp of approval,” says Innersense Organic Beauty co-founder Greg Starkman. “The EU customer is savvy and discerning when it comes to green beauty. We’re eager to introduce them to truly clean, healthy hair with these exciting new partnerships.”
UK consumers can also purchase the brand through Spark Beauty, a collaboration with Feel Unique and Indie Beauty Expo-London.
With decades in “big beauty,” husband and wife team Greg and Joanne Starkman founded Innersense Organic Beauty after making the connection between the declining health of their peers and the toxins in the products used in-salon. The birth of their special needs daughter ignited a drive for clean, pure and beautiful products that would “care for the caregivers” in their beloved industry. The brand can be found in salons, speciality beauty retailers and e-retailers across the United States, the United Kingdom, Australia and Canada, as well as locations in Saudi Arabia, Macau and more. For more information, visit innersensebeauty.com.