Lob (https://lob.com), a software platform that automates the creation and delivery of personalized direct mail, announced today the official launch of the Lob Partner Program. The Lob Partner Program connects organizations looking to build and scale their direct mail efforts with a mature ecosystem of partners, broadening the accessibility of Lob’s powerful API. Upon launch, over thirty partners are in the Lob Partner Program including: Passport Parking, Postalytics, Realeflow, and VitusVet.
The Lob Partner Program launches with three partner types: technology, integration, and consulting.
- Technology partners utilize Lob’s API to extend the capabilities on their native products.
- Integration partners enable organizations to utilize cross-platform data when creating, executing, and optimizing their direct mail campaigns.
- Consulting partners are service organizations that can build, migrate, and manage workloads connected with Lob’s API.
“Lob’s new partner program offering is tailor-made to support a growing collective of companies that have created unique innovations in the solutions they deliver,” said Lob Co-Founder Harry Zhang. “With the launch of this new program, Lob is providing a set of services and enablement to ensure partners are successful in their growth.
“The Lob Partner Program will enable more companies to build on top of our platform. We’re excited about the ecosystem that this program will create,” Zhang continued. “The program comes at an exciting time for Lob, as we have the aggressive hiring goal of doubling our headcount in 2019 and we are on pace to facilitate 120 million pieces of mail in 2019--a number which surpasses the total from Lob’s previous five year history. Initiatives like the Lob Partner Program will be a great benefit to our enterprise customers which is the fastest growing sector of our business.”
Lob’s growing number of partners are creating new opportunities for organizations of different sizes, verticals, and use cases. The program is designed to help partners find more customers, while operating at scale. The Lob Partner Program is free for qualified partners and additional benefits include:
- Access to special channel pricing and incentives
- Discounted support offerings
- Marketplace and integrations listing
- Detailed Partner listing on Lob site
- Comarketing and joint GTM activities
- Technology Early Access program
- Dedicated Partner Success Manager
"Direct mail is a critical component of our Citation Management Platform that our customers require,” said Brad Powers, CTO at Passport, an enterprise software firm that is transforming how cities coordinate all modes of transportation with their industry-leading mobility management software. “Lob enables Passport to achieve higher compliance and yield for our customers by automating complex letter generation and delivery and reporting requirements with their direct mail APIs. Lob is a crucial partner in scaling our capabilities as a company to meet the need of cities everywhere.”
“Lob is the embodiment of one of Initialized’s key investment theses: Companies that provide a software solution to revolutionize ‘file cabinet’ businesses,’” said Alexis Ohanian, managing partner at Initialized, a seed investor in Lob. “They are innovating in a space that has languished largely unchanged for decades. Lob’s new partner program and aggressive hiring goals should spur significant growth in both their core business and in innovation in the nascent intelligent mail ecosystem.”
The Lob Partner Program connects technology, integration, and consulting partners with organizations that want to utilize the strength of modern direct mail. Potential partners are encouraged to apply at https://go.lob.com/Become-A-Lob-Partner.html.
Founded in 2013 with a vision of automating the offline world, Lob provides a software platform that transforms the largely manual process of printing and mailing into an automated service that integrates directly with CRM, marketing automation, and data tools. Over 5000 customers including Booking.com, HelloFresh, Counsyl, and ThirdLove use Lob to automate direct mail for marketing campaigns, billing, collections, payments, and compliance notifications. Lob’s proprietary Print Delivery Network intelligently routes mail production across a global network of commercial print partners giving customers greater scale and resiliency, faster production, and precise tracking & measurement. 1 in 4 households in the U.S. have received mail generated through Lob’s platform. Lob is backed by leading investors including Y Combinator, Floodgate, and Polaris Partners. For more information, visit: www.lob.com.