Digital advertising teacher, and IAB consultant Ben Silverstein to host a free webinar introducing users to the world of programmatic advertising.
(New York, NY) On December 18, 2018 at 6:30pm EST, digital advertising teacher and IAB consultant Ben Silverstein will host a free, live webinar on programmatic advertising. The 45 minute session will introduce the basics of what programmatic advertising is, the companies involved in the process, advantage for advertisers and publishers, and more.
Silverstein has a distinguished career in teaching, having taught over 7,500 students in the past three years through courses on Udemy, as well as working for the IAB as a consultant for their learning and development division.
By 2020 programmatic advertising is expected to be a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. An industry of this size, with such explosive growth, requires a lot work by many different companies. It also requires a complex system that results in benefits for all parties.
Yet with all these moving parts and complicated tools and processes, there are little to no resources to provide general training to both students as well as advertising professionals trying to keep up with the industry. In order to provide a standard training, Silverstein founded AdCoach.co in 2018, an elearning platform for advertising professionals.
The AdCoach course, Introduction to Programmatic Advertising has been one of the most popular topics. As a result, he is hosting a free webinar in order to provide a base-level of education to a larger audience.
When: Tuesday, December 18th at 6:30pm EST
Where: Live on the AdCoach YouTube Channel
Why: Because if you work in digital advertising and don't fully understand what Programmatic Advertising is or means, it's time to get up to speed.
How to Register: Sign-up on AdCoach - https://adcoach.co/p/intro-to-programmatic-advertising-webinar
Ben Silverstein Bio:
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching, Silverstein works full time in the mobile advertising space, and is a consultant for the IAB's Learning & Development and certification group.
AdCoach Press: https://adcoach.co/p/press
