From the financial industry to the automotive fields, stereotypes still exist within industries. Overcoming these stereotypes can be a challenge, but female entrepreneurs are breaking such old beliefs their way.
On this week’s episode of EmpiHER® TV on Apple Tv’s BRANDpreneur™ Network, Cathy Droz of HER Certified (https://www.hercertified.com/) is redefining the automotive industry by training dealerships and manufacturers on what matters to the female buyer. Droz is passionate about empowering women in such a male-dominated field and inspires other female entrepreneurs how to navigate such waters with feminine grace as well as strength.
“There were so many potential obstacles stacked up against Droz before she started her business: lack of education, stay at home mom, and never actually working in the automotive industry just to name a few, but she didn’t let her passion or perspective get clouded by what others had to say about her,” says Ali Craig, host of EmpiHER® TV. “Droz is a true inspiration to all female entrepreneurs concerning how to build an empire with grace and grit.”
EmpiHER® TV is a weekly on series sharing the true stories about what it takes for modern female entrepreneurs who are succeeding at building their empires their ways.
Catch Cathy Droz’s entire story on the BRANDpreneur™ Network available on Apple TV, Roku, Android TV, Amazon Fire, as well as on BRANDpreneur™ Life app available in the Google Play and IOS store.
