October 2019, marked the beginning of an exciting new partnership against pain between Gravity Defyer® Medical Technology Corp. (gravitydefyer.com), renowned creators of VersoShock® Pain Relief Footwear and The Walking Company® (thewalkingcompany.com). As a trusted retailer serving the comfort shoe market nation-wide, The Walking Company®, seemed like a natural partner for Gravity Defyer® Medical Technology Corporation’s VersoShock® and VersoCloud® footwear sold under the Gravity Defyer® and G-Defy® labels. Their clinically proven pain relief shoes come in a wide variety of men’s and women’s styles and built expressly to improve health, vitality, and promote a pain-free lifestyle.
In the competitive shoe market, it is great to see a manufacturer and a prominent retailer equally committed to customer satisfaction. Gravity Defyer®, celebrating over 10 years as a leader of the pain relief footwear innovation launched a 3-week sales event that would introduce Gravity Defyer® to select Walking Company® stores.
Before the launch, Gravity Defyer® trainers conducted store visits providing interactive training, best practices, and tips to lift customer engagement to the Walking Company® associates. Associates learned the story behind VersoShock® and learned how Gravity Defyer® Footwear fits the needs of a growing customer base as well as The Walking Company®’s dedicated customers who are interested in maximizing all-day comfort. A special message from Gravity Defyer’s founder, Alexander Elnekaveh, helped build confidence with an inspiring brand video and product demonstration with a --simple to recall message-- to help build associate confidence and excitement. Managers and Merchandisers felt equally supported, receiving window posters, display elements, and standardized table set-ups that would enhance their customer’s experience and empower associates to greet in-store guests with confidence.
The 3-week event was a huge success with favorable customer responses and sales to match. Walking Company® associates and managers reported favorable responses to both the Gravity Defyer® product line and sales approach. The additional training of sales associates fuelled confidence and conversions making Gravity Defyer® a go-to solution to fill customer’s needs. Customers loved the feel, with 35% purchasing additional products as a direct result.
Since the launch, sales at the Walking Company® have continued to go strong. In response, plans are underway to launch Gravity Defyer® Pain Relief footwear and the newly announced G-Defy® VersoCloud® XLR8 RUN to all Walking Company stores in the next quarter. To find a Walking Company® location near you, please see the list of participating stores below.
Participating Walking Company® Locations.
- Westfield Shopping Town Santa Anita ,400 South Baldwin Ave. K-3 Arcadia, CA 91007 (626) 447-7366
- South Coast Plaza, 3333 Bear St. Costa Mesa, CA 92626 (714) 546-6610
- Brea Mall, 1065 Brea Mall Suite 2010 Brea, CA 92821 (714) 482-0104
- Manhattan Village, 3200 N. Sepulveda Blvd. C-12, Manhattan Beach, CA 90266 (310) 545-7206
- Sherman Oaks Fashion Square, 14006 Riverside Dr. Suite 115, Sherman Oaks, CA 91423 (818) 788-6366
- Valencia Town Center, 24201 West Valencia Blvd #3640, Valencia, CA 91355 (661) 255-5167
- Glendale Galleria, 2155 Glendale Galleria, Glendale, CA 91210 (818) 246-7262
- The Shops At Mission Viejo, 0756 Winchester Road #250 Temecula, CA 92591 (951) 719-3760
- Del Amo Fashion Center, 21540 Hawthorne Blvd #471 Torrance, CA 90503 (310) 542-9255
- Shoppes At Westlake Village, 30770 Russell Ranch Road Suite D, Westlake Village, CA 91362 (818) 338-3354
- Fashion Valley Ctr, 7007 Friars Rd., #760, San Diego CA 92108 (619) 291-8926
- University Town Center, 4525 La Jolla Village Dr., #D-15, San Diego CA 92122 (858) 453-9033
- Paseo Nuevo, 711 Paseo Nuevo, Ste. 711, Santa Barbara CA 93101 (805) 730-9255
- Forum Shops Caesar's, 3500 Las Vegas Blvd. South, Suite N 08 Las Vegas NV 89109 (702) 792-8400
- Gardens El Paseo, 73585 El Paseo, Ste A- 1136 Palm Desert CA 92260 (760) 346-7711
- North County, 272 East Via Rancho Parkway, Sp#115 Escondido CA 92025 (760) 743-6484
- Madison Avenue, 551 Madison Avenue, New York NY 10022 (212) 335-3198
- Loreto Plaza, 3309 #B State Street, Santa Barbara CA 93105 (805) 898-7083
Gravity Defyer®: Live Life Pain-Free