With $2 million in new funding, the female-founded, managed marketplace is gaining impressive momentum as they work to disrupt the secondhand industry
DENVER — March 4, 2019 —Good Buy Gear, a managed marketplace for secondhand baby and kids’ gear, is reinventing how items, like strollers, furniture, and toys are bought and sold by taking all of the legwork out of the selling process and providing a consistent and delightful experience for buyers. It's the consignment model for the modern, time-starved parent. Good Buy Gear lets parents “Marie Kondo” their playroom.
“Being a parent is incredibly hard and expensive, and we believe parents need more help. We are building a company with a mission to help families save time for what matters most. We do all the work of decluttering for parents and, in turn, provide a safe destination to purchase quality-checked gear with a second life for parents.” said CEO and Co-founder, Kristin Langenfeld.?
Good Buy Gear has a unique workforce of Wingmoms. They are empowering moms who want to work but need flexibility through employment opportunities that leverage their passion and expertise around baby gear with ultimate flexibility in working hours outside of family priorities. It also empowers them to be mini-entrepreneurs through company perks and bonus programs. The "Wingmom" stamp of approval drives a delightful and consistent customer experience. “All of our products undergo a quality assurance check by a mom like you. If she wouldn’t let her kids use it, we won’t sell it.” said COO and Co-founder, Jessica Crothers.
Good Buy Gear resold more than 10,000 products for parents primarily living in the Boulder and Denver metro area in the last year and is expanding to more cities throughout the U.S. later this year. For some Good Buy Gear customers, this modern approach to consignment has become more than just a way to turn clutter into cash. It has inspired them to become passionate company evangelists who spread the word about this convenient service with a mission they believe in.
As a result of this momentum and proven scalability, Good Buy Gear has secured a $2M investment for market expansion. This investment is led by Be Curious Partners, an Atlanta-based fund that invests in companies solving parenting challenges through innovative technology solutions. The round also includes investment from Relay Ventures and Access Venture Partners.
“We are thrilled with the opportunity to join Kristin and team in this stage of their journey” said Bill Glenn, partner at Be Curious Partners. “Both as investors focused on solving parenting challenges and parents ourselves, we believe Good Buy Gear is addressing a huge unmet need in the secondhand marketplace with a highly innovative model and impressive execution.”
About Good Buy Gear
Founded in 2016, Denver-based, female-founded Good Buy Gear is a managed marketplace for secondhand baby and kids’ gear, taking all the friction out of selling and providing a consistent and delightful experience for buyers. Learn more about Good Buy Gear on Facebook, Twitter and Instagram.
About Be Curious Partners
Be Curious Partners is a venture capital fund partnering with and investing in startups that are reinventing parenthood for the new generation. Along with capital investments, the company gives its portfolio companies unique access to resources and leadership, which helps support their high-growth potential. Those inspired to reinvent parenthood should visit Be Curious Partners at https://www.becuriouspartners.com/.
About Access Venture Partners
Since 1999, this Denver-based, entrepreneur-focused fund has been investing in early-stage Colorado Front Range tech companies led by exceptional management teams with the passion and ability to build world-class organizations that can redefine markets — and maybe even change the world. The firm’s investment portfolio includes partnerships with innovators such as Craftsy, Inspirato, Taskeasy, Logrhythm, Shapeshift, Red Canary and Cloud Elements among others.
About Relay Ventures
Relay Ventures is an early stage venture capital firm that partners with accomplished entrepreneurs building AI-powered software solutions for our increasingly connected world. Founded in 2008, Relay has offices in Toronto, San Francisco and Menlo Park and invests throughout North America and selected global markets. For more information please visit: www.relay.vc