California Bud Company has joined forces with Game of Zonk to launch an exclusive, high-end line of cannabis products that pair perfectly with the iconic game. The initial strain, Kandy Kush, a sativa-leaning hybrid with roughly 18.1-21.2% THC will appeal to a broad audience. The terpene pallet is sweet like candy with a strong lemon-Kush scent. ZONK Premium Cannabis Flower is available immediately for distribution to and in multiple dispensaries throughout the state of California. The partnership marks the first mainstream cannabis collaboration of its kind - paring a leading cultivator/manufacturer with an iconic mainstream game.
Established in 2017, California Bud Company is a leading, trusted cannabis grower that distributes product to more than 60 locations statewide. Their farm is located in California’s storied Salinas Valley, known as the “Salad Bowl of the World” for its fertility and ideal climate. Their natural-light indoor growing technique harnesses the perfect conditions by using full environment-controlled structures that also utilize the natural sunlight, resulting in healthier plants and flavor profiles that only Mother Nature can provide. Through their partnership with Game of Zonk, California Bud Company became the board game’s sole distributor within the state of California, so not only do they now offer their consumers a unique and exciting new cannabis product, but also an exclusive way to enjoy that product.
“There’s nothing else like this on the market,” says Mendrick Leelin, California Bud Company’s Chief Marketing Officer. “This partnership has created a phenomenal consumer experience that is a perfect pairing of flower and culture. Everybody wins.”
Zonk is a cannabis-centric game that boasts a cult following dating back to the late 1970’s. Zonk originated as an underground social dice game on college campuses in the Northeast region of the United States, and has been passed down from one generation of cannabis smokers to the next throughout the years. The game was legitimized when long-time Zonk enthusiast David Rakower decided to keep the history and culture of the game alive by packaging everything you need (sans cannabis) into a sophisticated set and delivering it to the masses. Rakower launched Game of Zonk in March of 2016 and quickly gained traction at trade shows and on the music scene, with a heavily-branded presence at festivals nationwide.
“From its inception, we were aware that the Zonk culture transcends the game and we always had an eye on expanding into cannabis-related product - thus our tagline - it’s not just a game, it’s a culture.” shares Rakower. “California Bud Company proved to be the perfect partner for that expansion.”
Retailers and distributors interested in carrying the Zonk strain, game or any of the CaliBudCo. products, should contact Mendrick.Leelin@qloragroup.com
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Farley Cahen
Elevated Agency
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