#DYEfree2BME Movement Empowers Women to Ditch the Hair Dye and Embrace Their Authentic Beauty

12/29/2019 17:00 - United States, Washington, Spokane - (PR Distribution™)

Susan Esco, founder of the #DYEfree2BME movement, is a Speech & Language Pathologist “gone rogue” Pro-Aging Advocate and Silver Hair Model (www.susanescosilvermodel.com) living in Spokane, Washington.  She describes herself as a “50 years BOLD Silver Sister” who is passionate about inspiring others to embrace the aging process and to love their “authentic self” unconditionally.

At the age of 44, Miss Esco cut her long hair into a short pixie and waded through the “transformation” for over three years.  “Being super health conscious and a vegetarian, I knew that sitting in a chair for four hours every six weeks with noxious chemicals on my scalp COULD NOT be a healthy choice,” she explained.  “The ‘Journey of Growing Out the Gray’ was like the metamorphosis of the caterpillar.  It truly was a Mind, Body and Spiritual Transformation.  I am not the same woman I was before learning to love myself.  Growing out my natural hair color was just the tip of the iceberg and the positive effects of going against traditional beauty standards spilled over into other areas of my life.”


Photos - Nicole Barton Los Angeles, CA  

Miss Esco is the Founder of the Facebook group Shine On Silver Sisters & #DYEfree2ME and Instagram @DYEfree2BME where women can come to share their Transformation stories and pictures to garner support from online friends.  Additionally, she has a T-shirt line with Inspirational sayings to help silently answer any questions regarding their transforming hair such as SILVERLICIOUS, GREYIN’ & SLAYIN’, and SILVER GODDESS. “The #DYEfree2BME movement has created a safe place for women to raise each other up to a space of Self Love and Unconditional Acceptance.  I am honored to have inspired others to embark on this Journey,” she explained.

Photo - Christian Reige, Jaco, Costa Rica

Support for the Silver Sisterhood is not limited to gray crowned women.  Echo Elysium, a Spokane based guitarist/singer/songwriter, wrote a song about embracing the aging process called “Silver Lining.”  Find it at www.echoelysium.com and https://www.youtube.com/watch?v=7k01cZvUEyg.  The song celebrates women and the process of “coming into their own” because of the strength that is found as the years pass.

“The news coverage regarding the correlation of increased breast cancer risk in women who color their hair will most certainly move more women to choose to ditch the hair dye.  We are here to support them wholeheartedly,” said Miss Esco.  In fact, the red carpet premiere for “Gray is the New Blonde”, produced and directed by Victoria Marie, is happening in Pasadena at Laemmle’s Playhouse 7 on January 23, 2020.  This film is an inspiring, award winning documentary about the outdated views and attitudes toward women with gray hair.  More information can be found at www.grayisthenewblonde.com.  

Additionally, another newsworthy event, #SILVERCON, the brain child of Karen Rich and Marina Garcia-Trevijano and the first ever Silver Sisters convention, is scheduled for July 17-19, 2020 at the Westin South Coast Plaza in Costa Mesa (www.silversistersinternational.com).  More information, photos and sponsorship opportunities can be obtained directly through Karen Rich at 530.301.4640.

Photo - Nicole Barton, Los Angeles, CA,   

Contact -

Susan Esco

Founder #DYEfree2BME



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