Fort Collins, CO, December 16, 2020 – Colorado Startup, Pit Liquor, today announced the opening of a $750K raise on WeFunder.com. Significant valuation discounts are available to early investors who commit funds that contribute to the first $450K. Because over $230K has been circled already, only $220K remains open at the discounted valuation. WeFunder.com is a crowdfunding service which connects startups with investors through its online platform; think Kickstarter for investing. Individuals need not be accredited to invest. To participate in the raise, visit www.wefunder.com/whiskey-deodorant.
After three years in business and despite a global pandemic, Pit Liquor is reporting 3x revenue for 3 years in a row. The 100% all-natural deodorant that came to market in 2017 has experienced strong online sales at its website and via Amazon.com through Alrossa (an official FBA or “Fulfillment By Amazon” Seller). Local and national retailers also carry Pit Liquor.
Based on projections of continuing to triple year over year, the company expects to reach $18M in revenue in 2023. With significant marketing momentum and the strategic product development and team expansion that is underway for 2021, Pit Liquor is well-positioned to exit by 2023. Pit Liquor has attracted accredited investors, top-tier marketing agencies, and is now under the mentorship of a nationally recognized program in the scaleup space called TrueSpace.
“The growth of Pit Liquor over the last 3 years has been incredibly exciting, and frankly, a steep climb,” said CEO Erica Feucht. “One day while I was pregnant, and a bit on a whim, my husband suggested I try hand sanitizer instead of deodorants that weren’t working. After smelling great all day, we knew alcohol was the key. We set out to create the best deodorant available and launched Pit Liquor in 2017. The brand has grown like wildfire. Our customers love us and we can’t wait to turn the page to 2021.”
Pit Liquor is unique in the natural deodorant category because of its use of alcohol to kill bacteria, the cause of underarm stench. Using 100% food-grade ingredients that are body-safe, the patent-pending formula keeps underarms fresh for 24-48 hours on average by including extracts of proprietary teas and plant materials that are antimicrobial and rash-free.
Eight Pit Liquor scents are currently manufactured and distributed: New scents like Whiskey Cedarwood and Whiskey Pineapple, plus the regular line of Whiskey Vanilla, Coconut Rum w/Lime, Whiskey Lavender, Whiskey Black Pepper, Just Whiskey, and Unscented. This month’s limited-edition scent is Pine & Peppermint and is also available.
About Pit Liquor:
Pit Liquor is the flagship product of parent company Distilled Bath and Body. Since its launch in 2017, Pit Liquor has made a distinct and indelible mark on the expanding universe of natural deodorant products in the United States. For our flagship product, Pit Liquor, we use eco-friendly, body-friendly, edible ingredients to make natural deodorant from whiskey and vodka. After just three years in business and amidst a pandemic, we are celebrating 3x revenue for 3 years in a row. We are proud to say 100% of our products are “Made in the USA.” To learn more, visit www.distilledbathandbody.com.
