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CBx Acquires Formulation and Naming Rights to Leading Vape Brands

05/31/2019 08:00 - Germany, Baden-Wurttemberg, Stuttgart - (PR Distribution™)

CBx Brands (CBx), a next-generation retail platform that enables cannabinoid resellers globally, has acquired the formulation and naming rights from Gilla Inc. (Gilla), a global leader in nicotine-base vape formulation, for the CBD marketplace.

Speaking in Stuttgart at The Hall of Vape, Germany’s largest trade and consumer e-cigarette fair, Gary Schwartz, CEO and Co-Chair of CBx said, “As the CBD vape market expands, we are excited to acquire the formulation and naming rights to leading vape brands such as Crown and Craft Vapes for our cannabinoid shelf. Gilla will help CBx capture more mind share in the US and European markets.”

Dave Alston, Gilla’s VP of Product Development said, “We have worked extensively across the UK, EU and US markets cultivating a loyal consumer base on a variety of formulations over the past three years. Our brands have won international acclaim, are distributed into over 25 countries and the top selling flavours in Canada and Belgium. We are delighted to see our line of vape products acquired by CBx for their CBD shelf.”

George Klein, COO of CBx said, “All products will be manufactured in CBx’s Edinburgh facility with the same high standard that the consumer has come to expect. We will be launching initially with the Crown and Craft lines in the 10ml and 30ml eLiquids, Boosters, and Power Shot formats.”

ABOUT Gilla Inc.

Gilla is a global leader in providing consumers with the highest quality nicotine E-liquids. Gilla is a global designer, marketer and manufacturer of E-liquid brands, offering a broad product portfolio across multiple categories and price points. Gilla has become a global leader in the E-liquid industry with a selection of over 25 brands and a sales footprint covering more than 25 countries.

ABOUT CBx Brands

CBx Brands is working with laboratories globally to become the dominant retail enabler of the sale of premium, proprietary hemp-plant formulations. We are building a next-gen retail service for cannabinoid resellers globally providing a turnkey online and offline sales channel with payment, manufacturing, endless-aisle and fulfillment from farm-to-formulation-to-shelf. www.cbxbrands.com

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