Industry Veteran Connecting Premium Brands with Mainstream Advertising via both ‘Deal ID’ and Direct DSP Integrations
CannaVu, the largest curated collection of compliant advertising for Cannabis and CBD marketers, today announced that programmatic industry executive, Leroy Holland, has joined the rapidly growing company as Senior Vice President of Programmatic Sales. Running a team out of New York City, Holland to connect CannaVu’s curated collections of Canna-/CBD-regulation compliant premium advertising inventory with programmatic agencies and ad buyers via Deal ID in a platform- agnostic manner. In addition, several direct DSP integrations to be announced. The ad-tech veteran has experience managing both programmatic demand and supply working at leading digital advertising firms including, most recently at ad network, 33Across, as Vice President of US Sales, as well as leadership roles at AOL, AdRoll, DataXu, DoubleVerify, Kiosked, Pixability, TabMo and others. Holland reports to CannaVu CEO, Miles Dennison. More information at http://CannaVu.net.
With the appointment of Leroy Holland, CannaVu to work with leading demand side platforms (DSPs), digital marketing platforms (DMPs) and various digital supply sources access to leverage CannaVu inventory, as they add support for CBD- and or Canna-advertising. CannaVu estimates that in 2019 over $320 Million USD in planned Cannabis & CBD advertising dollars will go unspent this year, due to a lack of available inventory and programmatic advertising platform support. With the additional of Holland, CannaVu looks to lead the market in providing compliant and scalable advertising inventory whenever or however the marketer wants to run the program. Managed services continue to be available.
“All too often programmatic buying focuses on ‘lowest price’ or ‘prospect matching’ to the lowest common denominator. This doesn’t help Canna- and CBD-marketers,” said Leroy Holland, CannaVu’s newest addition. “CannaVu is focused on building packages of premium, mainstream inventory that address the three main challenges facing the industry: Reach, or inventory available; Response, with real people, not bots; and Conversions, providing ‘first click’ environments that lead to purchase whether on-line or in-store depending on product, regulation or objective.”
“Leroy Holland is a business accelerator for CannaVu,” stated Miles Dennison, CannaVu’s CEO. “Pre-CannaVu, lack of programmatic scale has inhibited the largest brands, typically owned by Cannabis holding companies, attempting to run coordinated and synergistic advertising campaigns. Leroy’s the ideal executive to lead CannaVu’s expansion to help what has become a multi-product, multi-state and multi-national ecosystem.”
To date, many websites and media properties don't allow Cannabis & CBD advertising. Several top advertising platforms don't allow this segment at all, even if publishers do. As a result, many brands are inhibited by lack of reach and low results, due to low quality inventory and insufficient platforms that support Cannabis & CBD advertising. CannaVu aims to provide quality, transparency and better-than-required standards and practices to support, not only today's advertising, but the rapid growth and maturity of this already consolidating market. CannaVu inventory to be tailored client needs including: Customer-driven compliant customizations specializations include: product awareness programs; retail/store openings; footfall/foot traffic initiatives; net-new customer acquisition; existing customer retention, and demographic specialization by age, zip code, interests and income. Inventory is LDA-compliant (legal drinking age) and curated to meet specific, in-state requirements for targeting, creative and messaging.
CannaVu is the largest curated collection of compliant advertising for Canna-/CBD marketers. Solution provides advertisers ability to purchase digital advertising, across display, mobile, and video advertising. Programs run through the CannaVu Advertising Accelerator meet and exceed state and federal requirements, across placements, targeting and offers, leveraging a best-in-class "Code of Conduct". More information at http://CannaVu.net.