Highlights Accelerating Cannabis Business Ecosystem Across North America
CannaVu, the largest curated collection of compliant advertising for Cannabis and CBD marketers, today released an updated “CANNAscape: State of the North American Cannabis Market” architecture for Advertising Week. CannaVu’s Fall-edition CANNAscape diagrams the relationship between various stakeholders in the Cannabis and CBD ecosystem, from holding companies to the brands directly connecting with the consumer. The CANNAscape identifies notable growers, producers, distribution/supply management, payment solutions, compliance, dispensaries, Cannabis hardware, delivery services, e-commerce and top brands attracting consumer attention. Over 200 companies are represented in the second edition. The CANNAscape is available for download athttp://CannaVu.net/cannascape(Registration required).
“There’s a perception of simplicity when approaching Canna-advertising,” stated Miles Dennison, Chief Executive Officer at CannaVu. “However, the market environment is complex, with countless offerings telling undifferentiated marketing stories. The best of the best brands are creating unique products with unique approaches to communicating customer value.”
CannaVu initially developed the CANNAscape as an internal strategic planning tool, but decided to make it available more broadly, to answer questions from media companies, strategic partners, investors, advertisers and their agencies about the evolving Cannabis ecosystem. CannaVu uses the information to build advertising packages and attract new premium publishers to its platform. The CANNAscape will be updated monthly, with drill-downs planned around regional and rapidly evolving specialty areas.
“Never dismiss the impact of advertising messaging and brand identity when measuring marketing activities,” said Paul Calento, Chief Operating Officer at CannaVu. “There’s too many players with overlapping offerings to rely solely on market demand. Finding new customers is critical and differentiation is key, especially given the depth and breadth of players in the CANNAscape.”
CannaVu is the largest curated collection of compliant advertising for Canna-/CBD marketers. Solution provides advertisers ability to purchase digital advertising, across display, mobile, and video advertising. Programs run through the CannaVu Advertising Accelerator meet and exceed state and federal requirements, across placements, targeting and offers, leveraging a best-in-class "Code of Conduct". More information at http://CannaVu.net.
