Addresses “Gap in the Market” for Drive-to-Landing Page Campaigns
CannaVu, the largest curated collection of compliant advertising for Canna-/CBD marketers, today announced CannaSearch at MJBizCon in Las Vegas. CannaVu’s CannaSearch is an easy-to-provision service that provides access to curated opt-in buyers and prospects of health and wellness/healthy living products on a cost-per-click basis. Leveraging a curated network of partner content and multiple distribution techniques, CannaSearch presents in-market CBD-intenders with offers for participating hemp-based products, using a variety of push marketing techniques. Advertisers are only billed when a prospect clicks on the ad and visits the product’s landing page. Solution supports most tracking and conversion monitoring. Programs available stand-alone, as well as bundled with CannaVu display campaigns as an add-on. CannaSearch programs can start at $100/day and scale based on budget and performance. More information available at: http://CannaVu.net.
CannaVu’s CannaSearch fills an untapped market need, as cost-per-click advertising is limited and/or or banned for CBD products on platforms like Google, Facebook and most advertising platforms. The Internet Advertising Bureau estimates that 45% of typical mainstream advertising budgets are spent on search advertising last year (Source: IAB Internet Advertising Revenue Report, May 2019), largely unavailable to this category pre-CannaSearch. CannaVu estimates over $100 Million in potential, captive CBD category spending for CannaSearch-style cost-per-click advertising programs alone.
“CBD advertisers face major challenges building their businesses, including generating immediate sales to validate their concept and building brand to scale it effectively,” said Miles Dennison, CEO of Trion.io. “CannaVu’s CannaSearch answers the need to drive landing page views and immediate e-commerce sales, in concert with a traditional display advertising program focused on the customer lifecycle of awareness, preference, purchase and lifetime customer value. Plus, CannaSearch is an entry point for on-boarding new customers and growing with them over time.”
Many CBD advertisers are new to digital advertising and don’t have a full toolkit of digital advertising creative. CannaSearch simplifies the process with streamlined materials requirements. All advertisers need to provide is: 150x150 image(s); 25-character or less headline/call to action; 50-character or less description and a unique URL/click link. Participating advertisers agree to adhere to CannaVu’s industry leading “code of conduct” including compliance with all state and federal requirements, including refraining from making health claims. A CannaVu activation team can assist customers, upon request, with the materials process.
“Search and performance advertising is a critical component to helping challenger brands build site traffic and utilize analytics to improve conversions on their website,” said Paul Calento, Chief Marketing Officer for CannaVu. “There’s a land-grab among CBD marketers to establish sales and brand identity. CannaVu’s CannaSearch is a quick path to driving revenue and an easy choice for CBD brands looking to drive site traffic and near-term sales.”
CannaVu, a Trion.io portfolio company, is the largest curated collection of compliant advertising for Canna-/CBD marketers. Solution provides advertisers ability to purchase digital advertising, across display, mobile, and video advertising. Programs run through the CannaVu Advertising Accelerator meet and exceed state and federal requirements, across placements, targeting and offers, leveraging a best-in-class "Code of Conduct". More information at http://CannaVu.net.