In conjunction with the attempt at the world’s first spelling of “NO PLANET B” using human bodies, Carrie Mayo, founder and creative director of MAYO Designs, organized a clean up at York Long Sands Beach on Monday, Sept. 23.
“There’s no alternative to the world that we have so, the encouragement is to rescue this (world) and keep it clean,” Mayo, the event organizer for the beach cleanup, said. “We must understand what we are doing, we don’t have any other options, we don’t have a ‘plan B,’ or a cute play on words, ‘planet B.’”
“When you look at the worldwide issue it becomes overwhelming and it stops people from feeling like they can make a difference,” she said. “By having (a beach cleanup) in York, it makes people feel like they can start there.”
MAYO Designs held their first beach cleanup on Earth Day this past year which had 250 volunteers, including the entire third grade class from Coastal Ridge Elementary School. The class came to help clean up trash and learn about environmental activism.
At this year’s event, the entire eighth grade class from York Middle School joined in the cleanup efforts and drone picture taking. Mayo said that this time around, the cleanup was organized so that it could be more engaging in terms of activism for all of the event attendees.
The cleanup began at 9 a.m., volunteers met to receive their beach cleanup material, then helped to clean up five beaches in and around York as well as the paved roads surrounding the beaches. At 12:30 p.m., the world record attempt at the largest spelling of “NO PLANET B” took place, where a photo of which was taken by a licensed drone operator. Approximately 129 eighth graders and 63 local volunteers are seen in the image, which will be submitted to a few record holding organizations.
MAYO Designs is a marketing company that does web development, graphic designs services, and hosts and maintains websites. Nineteen years ago the company was formed and as it grew, Mayo realized that she wanted the company to be working for clients who were environmentally conscious.
“We want to work for clients who are doing good. We want to work alongside and promote businesses that have (environmental) integrity,” she said. “We’ve gone through this internal education, it’s almost like learning a new language... we had to rebrand through all of our communications what we stood for, and we had to act upon it. The goal would be to transition and attract the companies that do fit that niche.”
“I think we recognize that people are eager, but don’t know what to do, they are looking for action,” she said. “We used the day of the year, (Earth Day), as our draw (last year), but we still felt as though people had excitement and were upset about what they saw and wanted to do something. We couldn’t give anything tangible at that time, but this time the reason why I wanted to do cleanup and spelling ‘no planet b,’ was so that people could feel like they were participating in something.”
Next on Mayo’s agenda is launching a “Because There’s No Planet B” website that people can visit to learn more of what they can do to make an impact.
“The point is that a lot of people want to get involved and take action, people want to know what to do,” she said. ”(The event) ends up being a one-on-one relationship with everyone who comes, I want to be able to say go to Because There’s No Planet B’s website and it will guide you...it will be a tool where we will continue to communicate and share with them what we are doing which may inspire people to do more.”
This new website will also be a platform for MAYO Designs to break out of marketing services and focus on more personal environmental efforts.
At the beginning of October, Mayo will be leaving to do a road trip across the country, where she intends to campaign about environmental issues. She will meet with other organizations and marketing companies focused on environmental issues as well as communities that are making strides with environmental actions and activism.
Mayo plans on blogging throughout the journey on the “Because There’s No Planet B” website.
Looking ahead to next year, Mayo is already planning to do another Earth Day cleanup.
“I think community is important, the idea of a communal involvement, spending time together...people get excited by it and feel like they are participating. They are cleaning the beaches they love, it ignites passion,” she said about the importance of the beach cleanups. “I think people should care and get involved because it’s fulfilling in ways that (consumerism) isn’t, we live in such a consumerist society that its always about ‘when I get this, I will be happy.’ The caring aspect, it actually simplifies life.”