Banzai, a performance marketing platform for B2B events, announced today it has hired two key executives. Rachel Goldstein joins the team as VP of Marketing and Matt Yokell joins as Director of Operations.
“Banzai is scaling rapidly and Rachel and Matt both bring a depth of experience that is allowing us to reach more customers and serve them better,'' said Joe Davy, CEO. “Their past professional achievements are tremendous, and we are excited to continue the contributions they have already begun to make at Banzai.”
Goldstein, the company’s first marketing executive, has extensive B2B marketing experience. Before Banzai, she spent four years at Lighter Capital, where as VP of Marketing she helped propel top line growth of 7X. Prior to Lighter Capital, Goldstein was VP of B2B Operations at Underground Elephant, a direct response marketing company based in San Diego. She will focus on dramatically increasing the company’s profile with event marketers, building on the company’s already impressive growth.
“It’s an exciting time to join Banzai. We’re transforming how businesses make events successful,” Goldstein said. “Since our founding three years ago, our end-to-end event marketing solution has already generated over 35,000 registrations for our customers. I look forward to building a marketing organization to drive continued growth, helping SMB, Mid-Market, and Enterprise B2B marketing organizations achieve their event ROI goals."
Yokell, an operations leader with proven success in building high-performance teams worldwide, joins as the Director of Operations. He started his career in the military and spent 10 years at iContact, including more than three years as Director of Customer Support, in charge of the company’s offshore contact center operations in both Asia and LATAM. Before joining Banzai, Matt was COO at Bullpen, a NC triangle-based startup that modernizes the way that homeowners and Realtors maintain their homes and listings.
"Banzai has grown so rapidly over the last three years, and I am excited to be an integral part of its success as it ventures into the next phase,'' said Yokell. “Leveraging my experience building teams and systems in the business processing outsourcing sector coupled with a strong foundation in email marketing, I look forward to bringing operational excellence to the team.”
Banzaiis the easiest solution for field marketing teams to discover and market professional events. Banzai’s event marketing platform automates and simplifies event outreach, while driving more registrations and more engaged attendees.