Paris, France - - - It’s once again the season of giving and employers around the world are wondering how to best show appreciation to their employees. If the results of the Annual Gift Card Spending Survey have any bearing on their decision-making, the obvious choice would seem to be gift cards. In fact, for 11 years and counting, the majority of respondents say gift cards top their wish lists. And the experts at Axiom Prepaid Holdings say this stat reinforces the value of White Label Programs – for gift-giving and brand exposure.
With a white label program, companies can add their logo to prepaid gift cards to take full advantage of the expanded brand visibility during the busy holiday shopping season, explained Steven Foster, CEO, Axiom - a global provider of end-to-end payment solutions powered in large part by prepaid cards programs. The company launched its White Label Program earlier this year in response to growing customer demand. Improved branding is proven to enhance a business’s awareness, loyalty and engagement – which industry experts say can increase revenue by up to 23 percent.
“The prepaid card market is exploding. In Europe alone, usage has increased by 15.1 percent from 2014 to 2018 and forecasts for 2019 to 2023 say that growth should continue by an expected 11.1 percent. Companies are getting wise to the potential branding opportunities prepaid cards provide and are increasingly turning to white labeling,” said Foster.
“Branded card programs also allow businesses to collect important data to inform creation of targeted marketing and customer and employee retention and acquisition strategies,” he added. “And while the year-round positives of white labeling are significant and extend to travel cards and payroll cards, just think of the name recognition potential every time a gift card is swiped during the holidays.”
Axiom uses advanced digital tools to ensure its White Card Program experience is seamless for clients. Its operations team handles administration and provides a secure infrastructure for processing, reporting tools and integration of cardholder services to businesses’ existing applications and websites. Standard features of the programs include card-to-card payments, ATM access, direct deposit load, generated statements, 24/7 help, fraud protection, virtual card access and SMS/email alerts.
For more information on Axiom Prepaid Financial LLC and its White Label Program, go to axiompph.com or @axiompph on Facebook.