A crowdfunding campaign launched to support Ascot Manor’s mission in lowering the net for under-resourced competitive junior tennis players.
Ascot Manor, one of the first black female-owned socially conscious tennis apparel, active leisurewear brands for men and women, outside of American Tennis Player Venus Williams EleVen tennis brand has officially extended its first crowdfunding campaign on the IFundWomen platform leading up to the holiday season. Supporters are now able to pledge and purchase Ascot Manor packaged rewards until November 30, 2020.
Ascot Manor set an ambitious goal to completely rethink the function and design elements of tennis apparel and tennis utility jackets with the launch of the Mason Jacket and Founders Collection. Since the launch of the campaign the brand has been selected as one of the Caress - IFundWomen of Color COVID-19 Grant Recipients and has raised over 30% of their pledge goal thus far.
Ascot Manor’s pay-it-forward business model supports under-resourced competitive junior tennis players with both financial and apparel sponsorships. After officially launching their first collection Sept 2019 and testing the market with collections that included tennis essentials, relaxed and performance tennis apparel, and leisurewear, Ascot Manor has been working behind the scenes the last two years on changing the narrative of how people view tennis apparel with the creation of the Mason Jacket and performance line; The Founders Collection, created by tennis athletes for tennis athletes.
Engineered from a scientific and practical standpoint, the Mason Jacket is efficient and tech-savvy. Its lightweight material is also water repellent with pro-mesh fabric ventilation. The Mason jacket was designed to solve tennis-related needs and features a single racquet holder, fashionably designed on the back, to hold a single racquet comfortably and securely. This racquet holder, ideal for tennis players desiring to reduce equipment load, also doubles as a stylish pocket or overlay without a racquet. The Mason Jacket also includes a smartphone holder, wallet/key holder, and a reflective stripe that looks like a subtle style accent during the day, while reflecting its visibility only at night. Many pieces included in the Founders Collection also include technically designed performance features and premium athletic fabrics.
The first prototype was tested back in 2019 on several tennis athletes including recreational players, a top 100 national junior player, and a former professional tennis player. The patent-pending Mason Jacket created by Kareen Borgella would be the first black female technically designed tennis utility jacket to hit the market. Kareen’s 20-year design background includes working as the technical designer for brands such as Ralph Lauren, Armani Exchange, and J.Crew to name a few. Ascot Manor has been featured in Forbes, The Tennis Channel, Fox News, Men’s Health, Yahoo Sports, Travel + Leisure, and more.
Ascot Manor reinvests a portion of sales back in the business in order to sponsor under-resourced competitively ranked tennis athletes and to help lower the drop off rate of highly skilled American and minority tennis players, that is why as much as The Mason is a utility jacket for active tennis players, it is a statement of social impact, suitability, and style.
In support of Ascot Manor’s campaign, you can purchase 8 packaged rewards that include the Mason jacket and an Ascot Manor tennis racket, an engraved Ascot Manor bar bracelet, Ascot Manor tennis or leisure set, mommy & me beginner tennis lessons in New York City, competitive private tennis coaching lessons in Florida, 6 months of tennis consulting with an Ascot Manor professional tennis player, the opportunity to sponsor a Junior Tennis Player or a monetary contribution. The packaged perks prices range from USD 50.00 to USD 5,000.00.
Funds raised for the campaign will aid in the production of the Mason Jacket and Founders Collection and advance fulfillment and production needs that have been affected by COVID-19.
For more information on Ascot Manor, please visit their campaign site