2020-09-10 15:39:05 - United States, California, Oceanside - (PR Distribution™)

Ace Hardware, the largest retailer-owned hardware cooperative in the world, announced the addition of the SimpleSENCE® Water Leak and Freeze Detector to its online collection of smart home products. 

SimpleSENCE incorporates advanced technology to provide 24/7 monitoring and alert notifications to the user’s alert list, anywhere in the world. The standalone and self-contained device operates via Wi-Fi, connecting directly to a router without requiring a smart-home hub or expensive additional equipment (plus no subscription costs). And because SimpleSENCE connects to the router only 1-2 seconds about every 25 hours, it is virtually unhackable. 

The availability of SimpleSENCE through Ace Hardware demonstrates the rapidly increasing demand for the product. Since its introduction in April 2019, SimpleSENCE has gained a strong following among consumers looking for an inexpensive yet effective, point-to-point solution for the problem of water leaks and bursting pipes – making it the ideal device for consumers who do not want to invest in an entire smart home ecosystem. 

According to Joe Alfrey, CEO of Sencentric, Inc., which produces SimpleSENCE. The addition of the device to ACE Hardware’s smart home offerings is a milestone for SimpleSENCE, as well as a boon to consumers.

“The success and increase demand for our SimpleSENCE Water Leak and Freeze Detector has exceeded my expectations,” said Alfrey. “The fact that Ace Hardware, one of the premier companies for home improvement and repair products, is offering it through their online store gives SimpleSENCE an extra boost in our product’s credibility.

“We’re excited to make the simplest, easiest-to-use water leak and freeze detector available to Ace Hardware’s massive community of online shoppers. We’re confident that they will find it to be one of the most prudent home-improvement purchases they’ve ever made.”

Set up of the SimpleSENCE is extremely fast and painless: the SimpleSENCE app provides easy-to-follow, step-by-step instructions. Users can also choose their preferred mode of alert: text, email, or both to their smartphone as soon as a leak or freezing condition is detected. SimpleSENCE can be used in numerous locations, including the kitchen, laundry, basement, attic, bathroom, and garage – any leak-prone area in the house where a leak can stay hidden from view and cause substantial structural damage over time. Regardless of the number of devices, they can all be controlled under one easy-to-download smartphone app. 

In addition to warning the homeowner about water leaks, SimpleSENCE also alerts users to freezing temperatures that can lead to further concerns. This is especially helpful in cold weather areas that are prone to bursting pipes.

The SimpleSENCE Water Leak & Freeze Detector is offered as a single unit for $69.95, as well as Buy More / Save More multi-pack offerings in a 3-Unit Pack for $188.95 and a 5-Unit Pack for $297.95.

About Ace Hardware

Ace Hardware is the largest retailer-owned hardware cooperative in the world with more than 5,300 locally owned and operated hardware stores in approximately 70 countries. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Since 1924, Ace has become a part of local communities around the world and known as the place with the helpful hardware folks. For more information, visit or

About Sencentric

Based in Oceanside, CA, Sencentric, Inc. is a leading innovator in the design and development of environmental sensing technology within the logistics and cold chain industries.  The company’s success is founded on the principles of innovation, quality, and an unwavering commitment to exceeding our customers’ expectations. Continuing on this core foundation of success, Sencentric is leveraging its state-of-the-art technology in the home protection market with the SimpleSENCE™ home leak detector, providing 24/7 monitoring and alert notification to eliminate potential damage from water and freezing pipes. For more information, visit

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