The History of Public Relations, by PRDistribution.com CEO, Yan Huang, and former English professor, D. Hendrix, is the Internet's most comprehensive body of research covering the history of public relations.
While I was doing research to learn more about the history behind our industry, I was not able to find any single body of research that covered the full spectrum. There were articles online covering specific instances of public relations, or long academic research that were, frankly, not a fun read and still only covered a narrow spectrum of PR case study history. A thought came to mind...
Warren Buffett has a concept called the ovarian lottery. Some of us are more fortunate than others, to be born (or raised) in a society that offers equality of opportunity (not to be confused with equality of outcome), if we are willing to put in the work. He believes in giving back to the society that has given so much to him in terms of opportunity.
I want to share with you, humbly and respectfully, the wisdom and knowledge behind history's greatest public relations case studies. This body of research is our way of giving back - through entrepreneurship. If you like it, please spread the word and it will help us--and we'd greatly appreciate it. (Frankly, we'd get a better ROI writing long form SEO articles.)
Whether you are a marketing or public relations professional; college student majoring in marketing, public relations, advertising or communications; or just somebody curious, we hope this helps you:
Chief Executive Officer
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