Public Relations

What is the Difference Between Public Relations and Advertising?

Let me share my perspective after spending six figures on advertising and have sent out tens of thousands of press releases (public relations) through our PR Distribution™ platform. The difference between public relations and advertising may be more subtle and less apparent, even to seasoned professionals,  when we take a moment to appreciate how much […]

PR Writing, Public Relations

How Do I Write a Compelling Press Release?

I have seen tens of thousands of press releases come in through the PR Distribution™ platform. Many of these press releases are newsworthy and well written while some press releases need a lot of help. I worked with my team to put together a press release inspection checklist that we often refer those latter customers to so […]

Public Relations

How Should a PR Firm and Client Decide What Realistic Benchmarks Are For a Publicity Campaign?

You cannot control the output (results), only your input (eg. # of press releases you send out, how many media outlets you contact individually, etc.) but you can get an idea of expected output, based on input from previous clients’ campaign performance. Full Transparency Method: If you want to be fully transparent with your inputs, you can […]

Public Relations

How is COVID-19 Impacting Your Marketing and Public Relations (PR) Efforts?

At our company, PR Distribution™, we are not doing anything special in particular besides covering topics and answering questions such as this on our blog, relating to coronavirus (COVID-19) and PR/marketing/advertising. However, having seen hundreds of press releases come through our platform relating to coronavirus, I can share some notable press releases from customers and […]

Public Relations

The Effects of Coronavirus (COVID-19) on Public Relations

The coronavirus (COVID-19) pandemic has encouraged businesses and organizations to step up, help others and that is reflected in news releases they’ve distributed to the media. While it is true some industries and sectors are virtually completely shut down such as travel, hospitality, events, cosmetic procedures, etc., there are others who are still in business and […]

Public Relations, Reputation Management

What Strategies Can I Use To Prevent Bad Press From Occurring?

We will break this question into its constituents: Why bad press is occurring? Upset customers You have haters Once you have bad press, where is it and what can you do about it? Search engine results Social media websites First, let’s examine why is the bad press occurring? Bad Press When You Have Upset Customers […]