While we are just two weeks into the new year, the stock market has been down; and so has the crypto market.
Here is a chart of the Vanguard Total Stock Market Index Fund ETF, which gives an overview of the stock market as a whole for this year so far:
Here is the the Bitcoin to USD exchange rate for this year so far, which took an even more precipitous decline than the stock market:
So what should businesses do if this is a recession?
According to the Harvard Business Review, “On average, increases in marketing spending during a recession have boosted financial performance throughout the year following the recession.”
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References:
How to market in a downturn. Harvard Business Review. (2014, August 1). Retrieved January 15, 2022, from https://hbr.org/2009/04/how-to-market-in-a-downturn-2
Yahoo! (2022, January 15). Bitcoin USD (BTC-USD) price, value, news & history. Yahoo! Finance. Retrieved January 15, 2022, from https://finance.yahoo.com/quote/BTC-USD/
Yahoo! (2022, January 15). Vanguard Total Stock Market Index Fund ETF shares (VTI) stock price, news, Quote & History. Yahoo! Finance. Retrieved January 15, 2022, from https://finance.yahoo.com/quote/VTI?p=VTI&.tsrc=fin-srch
